Top 5 Social Apps Performance in Ireland Q4 2024 on Unified Platform

In the fourth quarter of 2024, the performance of popular social apps in Ireland showcased varied trends across downloads, revenue, and active users. Here's a closer look at the top five apps:

TikTok - Videos, Shop & LIVE experienced a significant rise in weekly revenue, peaking at approximately $129.5K in mid-November. Weekly downloads fluctuated, starting at around 9.8K and reaching a peak of 14.6K in late December. Active users remained robust, with numbers generally hovering around 800K, ending the quarter at about 873K.

Threads showed a decline in weekly downloads from an initial 16.5K to approximately 10.5K by the end of December. However, weekly active users increased steadily, beginning at 304K and peaking at over 404K in the week before Christmas.

Facebook maintained a consistent revenue stream, with weekly figures around $5.6K. Downloads varied slightly, with notable peaks at 8.4K in late December. Active user numbers were strong throughout, starting at 961K and closing the year at approximately 993K.

Instagram saw a modest revenue increase, peaking at $12.2K in mid-November. Downloads were stable, with a significant spike to 8.9K in the week of December 23. Active users slightly declined from 792K to about 803K by the end of the quarter.

Finally, Bluesky had a notable surge in downloads mid-quarter, reaching over 16K in November. Active users increased correspondingly, peaking at 51.6K around the same time.

These insights are sourced from Sensor Tower, where more detailed analytics and trends can be explored.